What role should Amazon play in Bloom & Bone?

Why this matters

Amazon has different economics, customer behavior, search dynamics, review requirements, advertising needs and fulfillment considerations. It is not a copy of the website.

Amazon is a second commercial engine inside the same business. Answer it on its own terms — the customer arrives already searching, compares in a grid, and decides on price, reviews and images before they ever read a word of brand story.

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