Section 16 of 30 · Social + Community0% of plan
16 · Social
What is social supposed to do?
Why this matters
Social with no job becomes a content treadmill.
Your brand north star says
Nothing locked in yet — fill in Brand Ethos and it will show up here.
How should social express our Brand North Star?
Your answer
Rank what social is for
- 1Awareness
- 2Education
- 3Community
- 4Credibility
- 5Discovery
- 6Conversion
- 7Customer Service
- 8Creator Discovery
- 9Retention
Instagram — role
TikTok — role
Facebook — role
YouTube — role
Who owns social?
We do not need to use every platform because it exists.
