Section 1 of 30 · Business Foundation0% of plan
01 · Business
What are we actually building?
Why this matters
Start with the business before deciding how to market it. Every channel, budget and partner decision downstream depends on these numbers.
Your answer
12-Month Revenue Goal
$
12-Month Unit Goal
Customer Goal
Average Order Value Goal
$
Subscription Goal (% of orders)
Repeat Purchase Goal (% of customers)
Contribution Margin Goal (%)
Planned Launch Date
Primary Sales Channel
Secondary Sales Channel
Hero Product
Initial Number of SKUs
Success MilestonesWhat needs to be true for us to call this successful?
30 Days
What needs to be true at 30 days?
90 Days
What needs to be true at 90 days?
6 Months
What needs to be true at 6 months?
12 Months
What needs to be true at 12 months?
1. What absolutely has to go right?
2. What absolutely has to go right?
3. What absolutely has to go right?
