Section 14 of 30 · Market + Competition0% of plan
14 · Inspirational Brands
Who do we want to learn from?
Why this matters
Borrow principles, not layouts. They do not have to be pet brands.
Your answer
Inspiration board
| Category | Brand | What do we admire? | What are they doing? | Why does it work? | Principle we can use | What should we NOT copy? | |
|---|---|---|---|---|---|---|---|
DTC
Category
Brand
What do we admire?
What are they doing?
Why does it work?
Principle we can use
What should we NOT copy?
Community
Category
Brand
What do we admire?
What are they doing?
Why does it work?
Principle we can use
What should we NOT copy?
Content/Social
Category
Brand
What do we admire?
What are they doing?
Why does it work?
Principle we can use
What should we NOT copy?
Subscription/Retention
Category
Brand
What do we admire?
What are they doing?
Why does it work?
Principle we can use
What should we NOT copy?
Design/Voice
Category
Brand
What do we admire?
What are they doing?
Why does it work?
Principle we can use
What should we NOT copy?
