Section 18 of 30 · Social + Community0% of plan
18 · Community
Posting is not community management.
Why this matters
Someone has to be in the comments and the DMs every single day. Decide who before launch, not after.
Your brand north star says
Nothing locked in yet — fill in Brand Ethos and it will show up here.
How does community management protect our tone, customer feeling and non-negotiables?
Your answer
Daily responsibilities we will cover
Response SLA
Days covered
Owner
Escalation owner
Health / claims contact
KPIs we will hold community to
