Section 13 of 30 · Market + Competition0% of plan
13 · SWOT
Where do we stand, honestly?
Why this matters
A SWOT is only useful if it is specific enough to act on.
Your answer
Strengths — what can we legitimately do better?
Weaknesses — where are we starting behind?
Opportunities — where is the whitespace?
Threats — what could materially limit growth?
