Section 9 of 30 · Commerce0% of plan
09 · Commerce Decision
How should Bloom & Bone sell?
Why this matters
Three channels, one business. This page puts BloomandBone.com, Amazon and TikTok Shop side by side so the conflicts are impossible to ignore.
How should Bloom & Bone sell?
Everything below is pulled from your own answers. Nothing here decides for you.
Website Readiness
0%
Amazon Readiness
0%
TikTok Shop Readiness
0%
Channel
BloomandBone.com
Role—
Launch Timing—
Assortment—
Price—
Subscription—
AOV—
Contribution—
Fulfillment—
Acquisition—
Primary KPI—
Owner—
Channel
Amazon
Role—
Launch Timing—
Assortment—
Price—
Subscription—
Contribution—
Fulfillment—
Advertising—
Primary KPI—
Owner—
Channel
TikTok Shop
Role—
Launch Timing—
Assortment—
Price—
Repeat purchase—
Contribution—
Fulfillment—
Creators—
Paid media—
Primary KPI—
Owner—
Shared infrastructure
Anything both engines depend on. If it is shared, it needs one owner, not two.
InventoryNot defined
CreativeNot defined
Product photographyNot defined
Customer serviceNot defined
AnalyticsNot defined
ForecastingNot defined
Product claimsNot defined
ContentNot defined
FulfillmentNot defined
ReviewsNot defined
PricingNot defined
Still unresolved
Pulled automatically from unanswered or conflicting inputs across the website and Amazon pages.
DTC roleAmazon roleTikTok Shop roleChannel decisionWebsite launch pagesTarget website AOVSubscription at launchAmazon launch timingAmazon fulfillment modelAmazon advertising ownerAmazon selling priceTikTok Shop launch timingTikTok Shop selling priceTikTok Shop fulfillment modelTikTok Shop customer service ownerCreator model decisionChannel protection planWho owns technical fixes
Your answer
If Amazon is cheaper, why would someone buy DTC?
If TikTok Shop has a stronger promotion than our website, why would someone buy DTC?
Should TikTok Shop have exclusive offers?
Should creators send consumers to TikTok Shop or BloomandBone.com?
When should paid TikTok drive to TikTok Shop versus the DTC site?
How do we protect pricing consistency across DTC, Amazon and TikTok Shop?
Which channel should own subscription and long-term customer value?
Where do we ultimately want to own the customer relationship?
If DTC has better bundles, how do we protect Amazon?
Where should subscription be strongest?
Where should new products launch first?
Where should promotions happen?
Should there be channel-exclusive offers?
How do we avoid competing against ourselves in paid media?
If someone searches “Bloom & Bone,” where would we prefer the transaction to happen, and why?
BloomandBone.com exists to:
Amazon exists to:
TikTok Shop exists to:
Together, our commerce ecosystem should:
Our recommended launch structure is:
Open decisions still requiring resolutionThe panel above lists anything still unanswered. Write the ones you are choosing to carry forward.
