Section 20 of 30 · Customer Acquisition0% of plan
20 · Paid Media
How will people who have never heard of Bloom & Bone find us?
Why this matters
Paid media is the fastest way to learn and the fastest way to lose money. Both are true.
Your brand north star says
Nothing locked in yet — fill in Brand Ethos and it will show up here.
Does our performance creative still feel like Bloom & Bone? How do we check it?
Your answer
Channels at launch
Channel plan
| Channel | Role | Audience | Budget | Creative needs | KPI | Testing cadence | Owner | |
|---|---|---|---|---|---|---|---|---|
Meta
Channel
Role
Audience
Budget
Creative needs
KPI
Testing cadence
Owner
Google
Channel
Role
Audience
Budget
Creative needs
KPI
Testing cadence
Owner
TikTok
Channel
Role
Audience
Budget
Creative needs
KPI
Testing cadence
Owner
YouTube
Channel
Role
Audience
Budget
Creative needs
KPI
Testing cadence
Owner
Amazon
Channel
Role
Audience
Budget
Creative needs
KPI
Testing cadence
Owner
Do not start with ROAS. Start with what the business can afford to pay for a customer.
