Section 2 of 30 · Consumer + Product0% of plan
02 · Consumer
Who are we trying to win?
Why this matters
We are building a person, not a demographic box. If we cannot picture them, we cannot write to them.
Your answer
Who are they?
What stage of life are they in?
What type of dog owner are they?
What do they care about?
What concerns do they have about their dog's health?
What are they buying today?
Where do they shop?
What brands do they trust?
Why would they try Bloom & Bone?
What could stop them?
What proof would make them comfortable buying?
Bloom & Bone is for…
…who want…
…because…
