Section 15 of 30 · Brand Ethos + North Star0% of plan
15 · Brand Ethos
Who is Bloom & Bone?
Why this matters
Earlier sections define what we sell and why someone should buy it. This one defines who we are and how people should experience us.
Now that we understand the consumer, competition, whitespace and the brands we admire, we need to decide what Bloom & Bone should actually stand for. The goal is not to create more marketing language. The goal is to create a clear internal compass that helps us make better decisions across product, website, Amazon, social, creators, customer service, content and paid media.
Consumer + Competition + Inspiration→
Bloom & Bone Ethos→
How We Show Up
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So, knowing all of that — who do we choose to be?
