Where should Bloom & Bone be sold?

Why this matters

BloomandBone.com, Amazon and TikTok Shop reward completely different behavior. Choosing all three by default usually means doing none of them well.

Your answer

BloomandBone.com — Role

Amazon — Role

TikTok Shop — Role

BloomandBone.com — Launch timing

Amazon — Launch timing

TikTok Shop — Launch timing

BloomandBone.com — Target customer

Amazon — Target customer

TikTok Shop — Target customer

BloomandBone.com — Price

Amazon — Price

TikTok Shop — Price

BloomandBone.com — Subscription

Amazon — Subscribe & Save

TikTok Shop — Repeat purchase

BloomandBone.com — Bundles

Amazon — Bundles / multipacks

TikTok Shop — Assortment / bundles

BloomandBone.com — Promotions

Amazon — Promotions

TikTok Shop — Promotions

BloomandBone.com — Fulfillment

Amazon — Fulfillment

TikTok Shop — Fulfillment

BloomandBone.com — Customer acquisition

Amazon — Customer acquisition

TikTok Shop — Customer acquisition

BloomandBone.com — Content requirements

Amazon — Content / reviews

TikTok Shop — Content requirements

BloomandBone.com — Customer data ownership

Amazon — Customer data ownership

TikTok Shop — Customer data ownership

BloomandBone.com — Primary KPI

Amazon — Primary KPI

TikTok Shop — Primary KPI

BloomandBone.com — Owner

Amazon — Owner

TikTok Shop — Owner

Which channels are we launching with?

Our channel decision

Why?

What does success look like for DTC?

What does success look like for Amazon?

What does success look like for TikTok Shop?