Section 22 of 30 · Retention + Content0% of plan
22 · Lifecycle
What happens after the first box?
Why this matters
Acquisition buys a customer once. Lifecycle decides whether we keep them.
Prospect→
First Purchase→
Product Experience→
Replenishment→
Subscription→
Advocate
Your answer
Lifecycle flows
| Flow | Needed at launch? | Owner | Trigger | Its job | |
|---|---|---|---|---|---|
Welcome
Flow
Needed at launch?
Owner
Trigger
Its job
Abandoned Cart
Flow
Needed at launch?
Owner
Trigger
Its job
Post Purchase
Flow
Needed at launch?
Owner
Trigger
Its job
Replenishment
Flow
Needed at launch?
Owner
Trigger
Its job
Subscription
Flow
Needed at launch?
Owner
Trigger
Its job
Review
Flow
Needed at launch?
Owner
Trigger
Its job
Win-Back
Flow
Needed at launch?
Owner
Trigger
Its job
Referral
Flow
Needed at launch?
Owner
Trigger
Its job
How many broadcast emails do we actually need each month?
What is SMS for, if anything?
