Section 17 of 30 · Social + Community0% of plan
17 · Content Pillars
What do we actually post about?
Why this matters
Pillars turn a blank calendar into a repeatable system.
Your brand north star says
Nothing locked in yet — fill in Brand Ethos and it will show up here.
Which content topics come straight out of our beliefs and territories?
Your answer
Content pillars
| Pillar | Purpose | Audience | Examples | Frequency | Owner | |
|---|---|---|---|---|---|---|
Dog Wellness Education
Pillar
Purpose
Audience
Examples
Frequency
Owner
Product + Ingredients
Pillar
Purpose
Audience
Examples
Frequency
Owner
Dogs + Community
Pillar
Purpose
Audience
Examples
Frequency
Owner
Founder / Brand Story
Pillar
Purpose
Audience
Examples
Frequency
Owner
UGC + Creator Content
Pillar
Purpose
Audience
Examples
Frequency
Owner
Culture + Entertainment
Pillar
Purpose
Audience
Examples
Frequency
Owner
Feed posts / week
Reels / week
TikToks / week
Stories / week
UGC pieces / week
Creator content / week
Education posts / week
Product posts / week
